Insights about Service Marketing

Business activities abound each day and unknown to many consumers, thousands of operations occur before they get to see the product, buy and consume it. In the physical distribution aspect or logistics for instance, series of servicing activities are performed. The dynamic nature of marketing consists a common practice to achieve organizational objectives which is rendering of service as a function associated with the selling of goods and as the main product offered to customers. Buying an equipment or home appliance with seller’s assistance to assemble it is a form of “extended product” i.e. a service is being rendered to customers for buying the product. While it is true that product includes services, marketing of the former is a lot different and pretty well challenging. Banking, health...

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Posted in: Teaching Profession

Education Amidst Danger and Stigma

        I dared not choose but accept. I complained but have pursued. I died but have lived.        It was a dusky room when I heard my parents discussing. “How can we send our child to college? My earnings in driving “habal-habal” is just enough for our daily needs”, my father uttered. “We’ll try to find means”, my mother explained. “She should not be sent to Marawi because of the prevailing battle, what might happen to our child there, I cannot afford to lose her.” “If not in Marawi, where can we send her?”, my father added. Tears flew silently from my eyes and I pitied myself. “How can I fulfill my ambition of finishing a degree, of helping my parents and of making myself...

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Posted in: Education,Experience,MSU

My Dreams in Life

            Everything starts from a dream. It is the driving force that makes an individual hopeful and persistent to achieve what he wants. Fortunes have been made out of a desire to make life better and more meaningful. With its essence, dream sets the direction to where you are heading. It may change as you go through life but will remain strong if you stick to it. I believe that dreams become more powerful if we put it in writing. The forces of the universe will conspire to make it happen and you will meet people who will help you realize it. Moreover, you will be amazed how places and situations are revealed to make you achieve your dreams. Robert Kiyosaki once said that “dreams must be in writing, if they are not written, they...

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