8:05 AM
I am Neorichcel
Basically, advertising has three main purposes:
to inform,
to persuade, and
to remind the customers of the company and its products.
Information drive helps customers come up with informed buying decision. Oftentimes, consumers buy products after seeing the advertisement. On the firm's perspective, this is very challenging because informing customers of the product's existence is a crucial step towards getting a sale.
Amidst competition, firms need to convince consumers to buy the particular brand. Tactics would include hiring celebrity endorsers. Such increases the probability that company's product will be bought.
Moreover, because of customer's selective retention, companies need to reinforce their promotional efforts by...
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